{"id":438,"date":"2026-02-02T12:02:18","date_gmt":"2026-02-02T11:02:18","guid":{"rendered":"https:\/\/www.lifescienceslaw.de\/allgemein\/bundesgerichtshof-vorher-nachher-bilder-bei-unterspritzungen-sind-tabu\/"},"modified":"2026-04-24T07:49:50","modified_gmt":"2026-04-24T05:49:50","slug":"federal-court-of-justice-before-and-after-pictures-of-injections-are-taboo","status":"publish","type":"post","link":"https:\/\/www.lifescienceslaw.de\/en\/rechtsbeitraege\/bundesgerichtshof-vorher-nachher-bilder-bei-unterspritzungen-sind-tabu\/","title":{"rendered":"Federal Court of Justice: Before-and-after photos of injections are taboo"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":417,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[162,155],"class_list":["post-438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rechtsbeitraege","tag-aesthetik","tag-ralph-schaefer"],"acf":{"header_address.Content":"","header_opening_hours.Content":"","header_phone_number.Content":"","child_entity.Value":"","001_page_meta.page_image10.Id":10,"001_page_meta.page_image9.Id":10,"001_page_meta.page_image8.Id":10,"001_page_meta.page_image7.Id":10,"001_page_meta.page_image6.Id":10,"001_page_meta.page_image5.Id":10,"001_page_meta.page_image4.Id":10,"001_page_meta.page_image3.Id":10,"001_page_meta.page_image2.Id":10,"001_page_meta.page_image1.Id":10,"0001_website_meta.site_logo.Id":1356,"galleries_enabled.Value":"true","multi_language_maps_enabled.Value":"false","001_page_meta.featured_image_mobile.Id":417,"001_page_meta.featured_image.Id":418,"001_page_meta.content_image_3.Id":null,"001_page_meta.content_image_2.Id":null,"001_page_meta.content_image_1.Id":null,"parent_entity.Value":"Ralph Schaefer","type_entity.Value":"rechtsbeitraege","0001_website_meta.site_logo_inverted.Id":368,"02_hero_content.hero_image3.Id":null,"02_hero_content.image_hero_content3.Id":null,"02_hero_content.image_hero_content2.Id":null,"02_hero_content.image_hero_content1.Id":null,"heading_hero_benefit3.Content":"","heading_hero_benefit2.Content":"","heading_hero_benefit1.Content":"","heading_hero_slider.Content":"","02_hero_content.hero_image8.Id":null,"02_hero_content.hero_image7.Id":null,"02_hero_content.hero_image6.Id":null,"02_hero_content.hero_image5.Id":null,"02_hero_content.hero_image4.Id":null,"top_heading_hero.Content":"
LIFE SCIENCES LAW - Ralph Sch\u00e4fer \u2013 Rechtsanwalt - Ihr Experte f\u00fcr rechtliche Fragen im Life Sciences-Sektor<\/div>","02_hero_content.hero_image2.Id":null,"02_hero_content.hero_image1.Id":null,"hero_content_form_benefit2.Content":"","hero_content_form_benefit1.Content":"","hero_content_form_benefit3.Content":"","hero_content_form.Value":"","hero_gallery_enabled.Value":"false","main_heading_hero_cta.Value":"\/kontakt","main_heading_hero_cta.Attribute":"Kontakt","sub_heading_hero.Content":"Fachbeitrag im Medizinproduktrecht","main_heading_hero.Content":"Bundesgerichtshof: Vorher\u2013Nachher-Bilder bei Unterspritzungen sind tabu","subheading_contact_form.Content":"","contact_area_contact_form_phone_text.Content":"","contact_area_contact_form_name_text.Content":"","contact_area_contact_form_message_text.Content":"","contact_area_contact_form_mail_text.Content":"","contact_area_contact_form_button_text.Content":"","contact_form.Value":"","contact_address.Content":"","opening_hours.Content":"","map.Value":"","heading_contact_form.Content":"","telephone.Value":"","e-mail.Value":"","e-mail.Attribute":"","calendly_enabled.Value":"false","contact_image_enabled.Value":"","contact_maps_enabled.Value":"","calendly_url.Value":"","calendly_url.Attribute":"","online_form_name.Content":"","online_form_source.Value":"","testimonial3_customer.Content":"","04_social_proof.testimonial1_image.Id":null,"04_social_proof.testimonial2_image.Id":null,"04_social_proof.testimonial3_image.Id":null,"04_social_proof.google_places_review_image.Id":null,"04_social_proof.social_proof_background_image.Id":null,"heading_social_proof.Content":"","google_places_id2.Value":"","google_places_id.Value":"","testimonial1_customer.Content":"","testimonial1_text.Content":"","testimonial2_customer.Content":"","testimonial3_text.Content":"","testimonial2_text.Content":"","custom_reviews_enabled.Value":"","anwalt_de_widgetcode.Value":"","anwalt_de_enabled.Value":"","google_places_enabled.Value":"","google_places_reviews_enabled2.Value":"","google_places_reviews_enabled.Value":"","google_places_review_url2.Value":"","subheading_social_proof.Content":"","google_places_review_url.Value":"","social_proof_enabled.Value":"true","social_proof_disclaimer.Content":"","benefit_1_text.Content":"","05a_benefit_area.benefit_3_image.Id":null,"05a_benefit_area.benefit_2_image.Id":null,"05a_benefit_area.benefit_1_image.Id":null,"05a_benefit_area_enabled.Value":"true","benefit_heading_enabled.value":"false","benefit_heading.Content":"","benefit_3_text.Content":"","benefit_3_heading.Content":"","benefit_3_icon.Id":"","benefit_2_text.Content":"","benefit_2_heading.Content":"","benefit_2_icon.Id":"","benefit_1_icon.Id":"","benefit_1_heading.Content":"","benefit_1_widgetcode.Content":"","benefit_2_widgetcode.Content":"","benefit_3_widgetcode.Content":"","intro_heading.Content":"Bundesgerichtshof: Vorher\u2013Nachher-Bilder bei Unterspritzungen sind tabu","intro_text.Content":"
\n

Wer auf Social Media mit \u201eWow-Effekt\u201c-Fotos f\u00fcr Beauty-Behandlungen wirbt, muss sich k\u00fcnftig deutlich st\u00e4rker zur\u00fcckhalten: Der Bundesgerichtshof<\/span> hat entschieden, dass Vorher\u2013Nachher-Darstellungen auch bei minimal-invasiven Eingriffen wie Hyaluron-Unterspritzungen unzul\u00e4ssig sind, wenn es um medizinisch nicht notwendige \u00e4sthetische Behandlungen geht. <\/span><\/p>\n

Ausl\u00f6ser war ein Rechtsstreit zwischen der Verbraucherzentrale NRW<\/span> und der Klinik-\/Praxismarke Aesthetify GmbH<\/span>, die u. a. \u00fcber Instagram mit Vorher\u2013Nachher-Fotos f\u00fcr Unterspritzungen geworben hatte.<\/p>\n<\/div>","intro_gallery_enabled.Value":"false","05a_content_intro_enabled.Value":"true","overview_heading.Content":"","overview_text.Content":"","overview_cta_lead_in.Content":"","overview_cta.Attribute":"","overview_cta.Value":"","05b_content_overview_enabled.Value":"true","detail_heading_opt2.Content":"Warum ist Vorher\u2013Nachher-Werbung so problematisch?","05c_content_detail.image_product5.Id":null,"detail_text_opt2.Content":"

\n

Der Gesetzgeber (und nun auch der BGH) zielt vor allem auf den Schutz vor Irref\u00fchrung:<\/p>\n

    \n
  • Vorher\u2013Nachher-Fotos erzeugen schnell den Eindruck einer quasi sicheren \u201cErfolgsgarantie\u201d.<\/li>\n
  • Risiken, Nebenwirkungen und Komplikationen werden im Bildformat typischerweise nicht mitkommuniziert.<\/li>\n
  • Ergebnisse sind in der Praxis individuell (Hauttyp, Anatomie, Heilungsverlauf) und nicht zuverl\u00e4ssig \u201ckopierbar\u201d.<\/li>\n<\/ul>\n<\/div>","detail_call_to_action_enabled.Value":"false","detail_slider_enabled.Value":"false","detail_heading.Content":"Was hat der BGH konkret entschieden?","detail_text.Content":"
    \n

    Der BGH stellt klar: Auch eine Behandlung \u201cmit der Spritze\u201d kann ein operativ-plastisch-chirurgischer Eingriff im Sinne des Heilmittelwerberechts sein, wenn sie Form oder Gestalt ver\u00e4ndert \u2013 etwa bei Nasen- oder Kinnkorrekturen durch Hyaluron. Entscheidend ist nicht das Skalpell, sondern der instrumentelle Eingriff (z. B. Kan\u00fcle\/Spritze) zur Ver\u00e4nderung des K\u00f6rpers. <\/span><\/p>\n

    Damit hat der BGH die Entscheidung der Vorinstanz best\u00e4tigt (u. a. Oberlandesgericht Hamm<\/span>). <\/span><\/p>\n<\/div>","detail_cta_lead_in.Content":"","detail_cta.Attribute":"Kontakt","detail_cta.Value":"\/kontakt","detail_heading_opt1.Content":"Was steht dazu im Heilmittelwerberecht?","detail_text_opt1.Content":"

    Kernnorm ist \u00a7 11 Heilmittelwerbegesetz (HWG): Bei medizinisch nicht notwendigen operativ-plastisch-chirurgischen Eingriffen darf gegen\u00fcber Laien nicht mit Vorher\u2013Nachher-Bildern geworben werden. Das Gesetz will verhindern, dass Menschen durch besonders suggestive Darstellung zu Eingriffen verleitet werden, ohne Risiken realistisch einzupreisen.<\/div>","detail_cta_lead_in_opt1.Content":"NO_SHOW","detail_cta_opt1.Attribute":"NO_SHOW","detail_cta_opt1.Value":"NO_SHOW","05c_content_detail.image_person_slider3.Id":null,"05c_content_detail_enabled.Value":"true","detail_cta_lead_in_opt2.Content":"NO_SHOW","detail_cta_opt2.Attribute":"NO_SHOW","detail_cta_opt2.Value":"NO_SHOW","detail_heading_opt3.Content":"Der Fall \u201eDr. Rick & Dr. Nick\u201c \u2013 worum ging\u2019s?","detail_text_opt3.Content":"
    \n

    Im Mittelpunkt stand die Auseinandersetzung rund um die Aesthetify-Werbung im Netz. Die Verbraucherzentrale NRW<\/span> sah in den Vergleichsbildern einen Versto\u00df gegen das HWG und klagte auf Unterlassung \u2013 mit Erfolg bis zum BGH. <\/span><\/p>\n

    Berichtet wurde im Zusammenhang mit dem Verfahren auch \u00fcber die Selbstdarstellung der beiden als \u201eDr.\u201c bzw. ihre Qualifikationskommunikation; diese Punkte waren in der \u00f6ffentlichen Debatte pr\u00e4sent, sind aber vom BGH-Urteil zum Werbeverbot der Bilder zu trennen.<\/p>\n<\/div>","detail_cta_lead_in_opt3.Content":"NO_SHOW","05c_content_detail.image_product1.Id":null,"detail_cta_opt3.Attribute":"Kontakt","05c_content_detail.image_product2.Id":null,"detail_cta_opt3.Value":"\/kontakt","05c_content_detail.image_product3.Id":null,"detail_heading_opt4.Content":"Auswirkungen auf Praxen, Kliniken und Influencer","05c_content_detail.image_product4.Id":null,"detail_cta_opt6.Attribute":"NO_SHOW","detail_cta_lead_in_opt4.Content":"NO_SHOW","detail_cta_opt4.Attribute":"NO_SHOW","05c_content_detail.image_product6.Id":null,"05c_content_detail.image_product7.Id":null,"detail_cta_opt4.Value":"NO_SHOW","05c_content_detail.image_product8.Id":null,"05c_content_detail.image_product9.Id":null,"detail_heading_opt5.Content":"Was Verbraucherinnen und Verbrauchern geraten wird","detail_text_opt5.Content":"

    \n

    Wer \u00fcber eine \u00e4sthetische Unterspritzung nachdenkt, sollte sich nicht von idealisierten Darstellungen in sozialen Medien leiten lassen. Entscheidend sind vielmehr eine qualifizierte \u00e4rztliche Beratung, eine transparente Aufkl\u00e4rung \u00fcber Risiken sowie realistische Erwartungen an das m\u00f6gliche Ergebnis.<\/p>\n

    Der Gang zu erfahrenen \u00c4rztinnen und \u00c4rzten und ein ausf\u00fchrliches pers\u00f6nliches Gespr\u00e4ch bleiben der wichtigste Schutz vor Fehlentscheidungen.<\/p>\n<\/div>","detail_cta_lead_in_opt5.Content":"NO_SHOW","detail_cta_opt5.Attribute":"NO_SHOW","detail_cta_opt5.Value":"NO_SHOW","detail_heading_opt6.Content":"Fazit","detail_text_opt6.Content":"

    Mit seinem Urteil zieht der Bundesgerichtshof eine klare Grenze f\u00fcr die Werbung im Bereich der \u00e4sthetischen Medizin. Vorher\u2013Nachher-Bilder sind bei rein kosmetischen Eingriffen unzul\u00e4ssig \u2013 unabh\u00e4ngig davon, wie \u201esanft\u201c oder \u201eminimal-invasiv\u201c sie dargestellt werden. F\u00fcr Verbraucher bedeutet das mehr Schutz vor irref\u00fchrender Werbung, f\u00fcr Anbieter eine st\u00e4rkere Verpflichtung zu sachlicher und verantwortungsvoller Kommunikation.<\/div>","detail_cta_opt6.Value":"NO_SHOW","detail_text_opt4.Content":"
    \n

    F\u00fcr Anbieter \u00e4sthetischer Behandlungen bedeutet die Entscheidung eine deutliche Einschr\u00e4nkung der bisherigen Werbepraxis. Vorher\u2013Nachher-Bilder auf Websites, Social-Media-Kan\u00e4len oder in Online-Anzeigen k\u00f6nnen k\u00fcnftig wettbewerbsrechtliche Konsequenzen nach sich ziehen.<\/p>\n

    Gleichzeitig weist die Verbraucherzentrale darauf hin, dass die praktische Durchsetzung weiterhin eine Herausforderung bleibt. Kontrollen sind begrenzt, sodass Hinweise aus der \u00d6ffentlichkeit auch k\u00fcnftig eine wichtige Rolle spielen werden. Dennoch soll das Urteil eine klare Signalwirkung entfalten.<\/p>\n<\/div>","05c_content_detail.image_staff_1.Id":null,"05c_content_detail.image_staff_2.Id":null,"05c_content_detail.image_staff_3.Id":null,"05c_content_detail.image_staff_4.Id":null,"05c_content_detail.image_staff_5.Id":null,"05c_content_detail.image_staff_6.Id":null,"05c_content_detail.image_person_slider1.Id":null,"05c_content_detail.image_office.Id":null,"detail_cta_lead_in_opt6.Content":"NO_SHOW","05c_content_detail.image_person_slider4.Id":null,"05c_content_detail.image_person.Id":null,"05c_content_detail.image_person_slider2.Id":null,"competence_heading.Content":"","competence_text.Content":"","competence_cta_lead_in.Content":"","competence_cta.Attribute":"","competence_cta.Value":"","05d_content_competence_enabled.Value":"true","05d_content_competence.competence_image1.Id":null,"05d_content_competence.competence_image2.Id":null,"services_heading.Content":"","services_text.Content":"","services_cta_lead_in.Content":"","services_cta.Attribute":"","services_cta.Value":"","05e_content_services_enabled.Value":"true","faq_heading.Content":"","question2.Content":"","question3.Content":"","question4.Content":"","question5.Content":"","question6.Content":"","question7.Content":"","question8.Content":"","question9.Content":"","question10.Content":"","question1.Content":"","answer10.Content":"","answer3.Content":"","answer4.Content":"","answer5.Content":"","answer6.Content":"","answer7.Content":"","answer8.Content":"","answer9.Content":"","answer1.Content":"","answer2.Content":"","05f_questions_and_answers_enabled.Value":"false","seoarea1heading.Content":"","seoarea1text.Content":"","seoarea2heading.Content":"","seoarea2text.Content":"","seoarea3heading.Content":"","seoarea3text.Content":"","seoarea4heading.Content":"","seoarea4text.Content":"","05g_seoarea_enabled.Value":"true","06_gallery_related1.gallery_related.TypeEntityName":"rechtsgebiete","06_gallery_related1.gallery_related.SubHeading":"","06_gallery_related1.gallery_related.Heading":"Branche","06_gallery_related1.background_image.Id":381,"06_gallery_related1.gallery_related.ButtonCtaText":"Kontakt","06_gallery_related1.gallery_related.ButtonCtaUrl":"\/kanzlei\/kontakt","gallery_related1_filterable_tabs_enabled.Value":"false","06_gallery_related1_enabled.Value":"true","06_gallery_related2.gallery_related.TypeEntityName":"","06_gallery_related2.gallery_related.SubHeading":"","06_gallery_related2.gallery_related.Heading":"","06_gallery_related2.background_image.Id":381,"06_gallery_related2.gallery_related.ButtonCtaText":"","06_gallery_related2.gallery_related.ButtonCtaUrl":"","06_gallery_related2_enabled.Value":"false","06_gallery_related3.gallery_related.TypeEntityName":"","06_gallery_related3.gallery_related.SubHeading":"","06_gallery_related3.background_image.Id":381,"06_gallery_related3.gallery_related.ButtonCtaText":"","06_gallery_related3.gallery_related.ButtonCtaUrl":"","06_gallery_related3.gallery_related.Heading":"","06_gallery_related3_enabled.Value":"false","06_gallery_related4.gallery_related.EnityId":"","06_gallery_related4.gallery_related.SubHeading":"","06_gallery_related4.gallery_related.Heading":"","06_gallery_related4.background_image.Id":null,"06_gallery_related4.gallery_related.ButtonCtaText":"","06_gallery_related4.gallery_related.ButtonCtaUrl":"","06_gallery_related4_enabled.Value":"","06_gallery_related5.gallery_related.EnityId":"","06_gallery_related5.gallery_related.SubHeading":"","06_gallery_related5.gallery_related.Heading":"","06_gallery_related5.background_image.Id":null,"06_gallery_related5.gallery_related.ButtonCtaText":"","06_gallery_related5.gallery_related.ButtonCtaUrl":"","06_gallery_related5_enabled.Value":"","instagram_feed.Content":"","toc_heading.Content":"Inhalt","heading_call_to_action.Content":"

    Jetzt Anfrage stellen<\/div>","subheading_call_to_action.Content":"
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